Android accounted for 79% of global smartphone market in 2013
The unquestionably dominant force of the smartphone world in 2013 was Google’s Android operating system, accounting for 79% (785 million) of the 998 million handsets that shipped over the course of the year.
New estimates from market research firm Canalys, based on smartphone shipment estimates for 50-plus countries, shows that the total volume of devices jumped 44% year on year.
While Android grew its market share from the 68% it commanded in 2012, Apple’s iOS share fell from 20% to 15%, despite shipments increasing to 154 million. Contrary to what it achieved in 2013 as a whole, Apple managed to gain market share in Q4, rising from 13% to 17% chiefly at Samsung’s expense.
Samsung was also found to have performed strongly in 2013 and strengthened its position as the world’s leading smart phone vendor. Its market share jumped from 30% in 2012 to 32% in 2013. With Apple in second place, Huawei edged past Lenovo to claim third place, albeit by fewer than 5 million units.
Microsoft saw a percentage point share rise to 3% as shipments increased 90% in 2013 to 32.1 million, driven by Nokia’s Lumia devices. These shipments put Microsoft ahead of BlackBerry, at 19.8 million.
In OS terms, Windows Phone saw the fastest year-on-year growth among the major platforms, at 69%, despite a modest sequential decline of 6% from Q3 2013. This compares favourably with Android shipments, which grew 54% and iOS shipments, which grew just 7%.
Commenting on the recent announcement that Lenovo will by Motorola’s handset business from Google, Canalys VP and principal analyst, Chris Jones said: “We expect Lenovo to double its worldwide smart phone market share within two years and achieve double-digit market share by 2015 at the latest.”